The South Carolina heat has me dreaming of inhaling cool mountain breezes, walking on crispy leaves and kicking back at Mountain Club of Cashiers. I got to visit the place a couple of months ago for an assignment. I wrote all of the copy for their huge new website, designed by the incredibly talented Merge [...]

I love great design and I notice it right away when I visit a website. But when it comes to Google, design really doesn’t matter– content does. So why do so many companies hire designers and programmers to create their websites, but do the writing themselves? I guess it’s because writing isn’t brain surgery. Pretty [...]

Do you like the name Ink Swift? I hope so because I came up with it! Ink Swift is a self-publishing company offering more books, perks, control than the competition– and there’s a lot of it. New statistics show that more than twice as many new books are now self-published than published traditionally.
Not familiar with [...]

Last year I worked with the amazing folks at Tapio Builders to develop copy for their newly launched website, TapioBuilders.com. The goal was to set them apart from other high end builders in town and make sure the copy was rich with keywords. The talented Marco Suarez designed the website and I think he did [...]